A Research Report for B2B Marketers by Leadformix reveals extensive reasons by LinkedIn is a great network and set of tools for B2B lead generation.
Marketing with video is a great way for your prospects to find, know, like and trust you.
Video marketing also helps you stay closer to your existing customers.
NB. This message is also available on Slideshare as a Slidecast highlighting Video Marketing and these 7 benefits.
Here are just some of the benefits:
1. Video reaches a larger audience
Video enables you to communicate with people who prefer to watch rather than read. Video is easier to follow than text, especially for more emotional rather than factual message. Visual learners will find video more appealing and easier to follow. Giving your audience the choice helps both of you.
2. Video engages many senses
If a picture is worth a 1000 words, then video goes much further. Add music for atmosphere, voice for narration, people for connection, and make your marketing message delivery really strong.
3. Video anywhere, anytime
Video can be viewed on all kinds of devices these days, not just in the office or at home on a PC but while travelling and mobile ie. on ipods, mobile phones, laptops, tablets etc. Your audience can choose when and where they watch.
4. Video helps you achieve higher rankings in the search engines
Google Universal Search recognises and values multiple media. If your chosen keywords are used across text, images, video and elsewhere Google gives your web pages and website more credit and ranks it more highly.
5. Repurpose content into video
Convert your written content to video by adding a voice-over to make it a podcast or a Slidecast then upload it to one (or many) video sharing sites like YouTube. The advantage is that it takes less time to put existing material into video than to create new material from scratch.
6. Become known as an expert in your field
Use video to capture and share your knowledge and you’ll soon be known as the expert in your field or niche. If you can regularly add new content that your target audience will value you will soon become recognized as the expert in your market.
7. Easy to create and publish
Creating a video and sharing it has become much easier and less expensive. Video cameras start at under £75 or $100. Video editing software like Windows Movie Maker is probably already on your PC for Free. A YouTube account can be set up for free. To create a Slidecast or a Podcast is even less cost. All you need is a little time and an idea or a message that you want to communicate. Make a start, learn as you go and you’ll soon be reaping the benefits.
If you want to find out more hints and tips about video marketing then visit www.videoskilled.co.uk and sign up for the e-bulletin.